Not your grandpa’s prepaid card, Banking Exchange.

Not your grandpa’s prepaid card, Banking Exchange.

Instead of adding additional products to their range, card issuers need to reassess current products and services in the endeavour to meet consumer needs.

Instead of adding additional products to their range, card issuers need to reassess current products and services in the endeavour to meet consumer needs. The value that can be offered to customers through prepaid cards is often overlooked for demographics outside the low income bracket. In his most recent article Anthony Genovese, Vice-President of Consulting Services at Compass Plus, discusses the possibilities of prepaid:“The flexibility prepaid cards offer allow them to be marketed in various formats to all consumers. The right product marketed in the right way will get an issuer noticed, but in order for the product to survive, grow, and help increase the bottom line, it is all about acceptance and value.”

To view the full article, please visit the Banking Exchange website.