The humble ATM: So much more than a cash machine, ATM Marketplace

The humble ATM: So much more than a cash machine, ATM Marketplace

With financial institutions having to react to increasing cost pressures, they should look to better utilise the channels they already have, enter the ATM

With financial institutions having to react to increasing cost pressures, they should look to better utilise the channels they already have, enter the ATM. In this article, Kirsty Berry, Head of PR and Communications at Compass Plus, discusses ways to make the ATM much more than just a cash machine, “ATMs are one of the most underused channels by both FIs and consumers, yet the opportunities for adding value for consumers and increasing an FI's bottom line are vast.”

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