Chip and PIN in the US – why all the confusion? - Finance Digest
Chip and PIN in the US – why all the confusion? - Finance Digest EMV has been well established in Europe for over a decade
EMV has been well established in Europe for over a decade, with the significant decrease in card present fraud and benefits of faster contactless payments gladly received by European consumers. The same can’t be said for the US where a survey by The Strawhecker Group found that only 27 per cent of US merchants were EMV-ready ahead of the October 2015 deadline. In this article, Bethan Cowper, Head of Global Marketing at Compass Plus, discusses the current state of EMV in the US and the confusion surrounding the new technology.